Evolution in the Era of Artificial and Emotional Intelligence

By combining technology and empathy, the company strengthens its role as a Digital Partner

TP Greece is evolving into a Digital Partner for High-Value Services, combining advanced technology with empathy and innovation. This evolution is reflected in the Innovation Lounge, a new space at ASSOS Business Park in Piraeus, where Artificial and Emotional Intelligence (AI & EI) come together with human experience to be transformed into practical digital transformation solutions.

With more than 12,000 employees across Athens, Thessaloniki, and Chania, speaking 42 languages and representing 110 nationalities, TP Greece serves over 140 markets, collaborates with leading international companies, and has evolved from a traditional call center into a Digital Partner for High-Value Services. This strategic direction is evident across the full spectrum of its services, from the customer journey – including B2B and B2C pre-sales and after-sales support – to advanced business, digital, and data services.

The Innovation Lounge, which was introduced during a dedicated event on October 2, serves as a hub for collaboration and solution showcasing. It hosts clients, partners, and TP Greece teams, offering an environment where technology meets education and creation, with a strong focus on tangible business and social impact.

“For several years now, TP has no longer been a simple service provider. It is the digital partner of every organization – designing and delivering end-to-end, high-value solutions for our clients. The Innovation Lounge embodies this exact direction, bringing together technology, learning, and collaboration in an environment where ideas turn into action,” said Charlotte Foucteau, CEO of TP Greece.

Odysseas Christoforidis, CTO of TP Greece, stated:
“The Innovation Lounge enables us to demonstrate practical AI applications to our clients – from data analytics to automation solutions – always guided by the human element. Our goal is not only technological advancement, but the creation of experiences that combine speed, accuracy, and meaningful connection.”

The architectural design was undertaken by YARD, a creative studio specializing in experiential projects and technologies, with a strong focus on storytelling and distinctive experiences.

“The design was driven by the need for a space that is not only aesthetically appealing but also highly functional. We aimed to support collaboration, co-creation, and the presentation of complex solutions in a simple and experiential way. Our goal was to create an environment that comes to life through its use and evolves alongside the company and its people,” Olga Mavroeidi and Dimitris Alexopoulos of YARD mentioned.